DASH
Creative Team | Vienna - Dubai - Riyadh
INFO@ABDULRAHMANDASH.COM
Advertising campaigns - Event, Ceremonies design - Exhibition design - Branding - Product design - pop-ups , Window display design - Interior, Exterior design - Cultural programming
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A showcase of organizations that believe in our vision
Who Believes in Our Creativity ?




















































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Get to Know Us
Creative Visionary With a Global Perspective
We are a dedicated team of creative professionals specializing in design, branding, and cultural storytelling. With a diverse skill set spanning advertising campaigns, exhibition designs, interior concepts, and event experiences, we partner with top-tier organizations to bring visionary ideas to reality. Our collective expertise covers:
Branding & Advertising – Crafting compelling campaigns that resonate with audiences.
Exhibition & Experience Design – Transforming spaces into storytelling platforms.
Product & Souvenir Design – Merging culture with functional aesthetics.
Event & Ceremony Design – Creating memorable moments through innovative concepts. We pride ourselves on our adaptability and strategic approach, ensuring each project aligns perfectly with the client's vision and goals.
Our Work with UNESCO Celebrating Cultural Heritage on a Global Stage One of our proudest achievements was leading the creative direction for the UNESCO exhibition in Paris, in collaboration with the Diriyah Gate Development Authority and under the patronage of H.H. Princess Tarfa Al Saud. This project was a celebration of Saudi heritage, showcasing the kingdom’s rich cultural legacy through a thoughtfully curated experience. Our team was responsible for conceptualizing and executing a visually captivating exhibition that highlighted the essence of Diriyah’s historical significance. Through meticulous attention to detail and a deep understanding of cultural storytelling, we ensured that the exhibition not only engaged international audiences but also strengthened Saudi Arabia’s global cultural presence. -
Projects We Have Worked On Turning Ideas into Iconic Experiences We have had the privilege of working with esteemed clients and organizations across various sectors, delivering impactful creative solutions. Some of our key projects include: - Arab Women’s Sports Tournament Ceremony (UAE) – Led by H.H. Sheikha Fatima Al-Qassimi, we provided the creative direction for this prestigious event, featuring participants from 16 countries.
UAE National Day 2023 (Sharjah) – Developed the creative vision for the national celebration, blending tradition with modernity.
Toyota Crown 2023 Launch (Dubai) – Orchestrated a pioneering creative concept for the grand unveiling event.
Dirwaza Art and Furniture Fair (Saudi Arabia) – Defined the visual identity and advertising campaigns for this prestigious cultural event.
FITINN Campaign (Austria) – Created an innovative campaign concept to drive engagement for fitness programs.
Cultural Programming for Royal Commissions – Crafted bespoke souvenirs and experiences for high-profile clients such as the Saudi Crown Prince’s Adviser office and the Royal Commission for Al-Ula Government. Our work reflects a commitment to excellence, pushing creative boundaries while respecting cultural integrity.
Collaboration: The Key to Creating Exceptional Work
Meet the Creative Director
Together, We Make Ideas Shine
At the heart of our approach is collaboration. We believe that great work comes from diverse minds coming together to create something greater than the sum of its parts. Whether it’s a branding challenge, an exhibition, or a product launch, we work hand in hand with our clients to bring their vision to life. We’re not just designers; we’re partners who help shape the future of your brand, project, or experience.
Let’s talk about how we can work together to create something remarkable. Whether you’re launching a new product or designing an immersive experience, we’re ready to help you achieve your vision.
Behind the Scenes: Our Team of Visionaries
Our team is a dynamic group of creatives who combine passion with precision. We believe in a design process that values every detail, from the first idea to the final execution. We come from various creative fields—design, strategy, cultural consulting, and more—but we all share one thing in common: a passion for creating extraordinary work. Together, we bring ideas to life with a mix of innovation, artistry, and strategic thinking, always with the end goal of delivering results that resonate.We take pride in our diverse expertise and our ability to deliver projects that inspire, engage, and endure. No project is too big or small; what matters most is the impact it has on the audience. That’s what drives us.
Dynamic Creatives, Focused on Excellence
Together, We Make Ideas Shine
Hello, I’m Abdulrahman Dash, a Creative Director based in Vienna, with a passion for creating experiences that transcend borders and engage diverse audiences. Over the course of my career, I’ve honed a unique approach to design—one that seamlessly blends culture, innovation, and storytelling. My work has taken me across continents, collaborating with some of the world’s leading organizations, including UNESCO, Toyota, and the governments of Dubai and Sharjah. Each project I undertake is an opportunity to transform abstract ideas into immersive narratives that not only capture the essence of the subject matter but also leave a lasting emotional impact on those who experience them.
A pivotal moment in my career came when I was entrusted with leading the creative direction for a landmark exhibition at UNESCO’s headquarters in Paris. This project, a collaboration with the Diriyah Gate Development Authority, was a celebration of Saudi Arabia’s rich cultural heritage and historical significance. The exhibition was not just a conventional display; it was an invitation to the global audience to step into the story of Saudi Arabia—its ancient history, vibrant culture, and timeless traditions—through a carefully curated, innovative design. We fused cutting-edge design techniques with traditional elements, creating an experience that was both deeply rooted in heritage and forward-thinking in its presentation.


A Philosophy Rooted in Culture and Innovation
At the core of our creative process is a philosophy that merges cultural integrity with innovative design. We approach every project as an opportunity to push creative boundaries while staying deeply connected to the essence of what we are trying to communicate. Whether it's exploring the rich narratives of a cultural heritage or defining a modern brand identity, we believe that creativity has the power to shape the future. Our designs are more than just aesthetic—they are experiences that provoke thought, inspire action, and foster connections. This balance of honoring tradition while embracing new ideas is what sets us apart and allows us to deliver impactful, long-lasting designs that resonate on a global stage.
Our team doesn’t just create designs—we craft experiences. When designing exhibitions, spaces, or products, we see them as living narratives, evolving with the audience’s journey. It’s about guiding the visitor, listener, or consumer through a carefully curated experience that speaks to them on multiple levels—visually, emotionally, and intellectually. Whether it’s a grand exhibition showcasing cultural heritage or a small, intimate product design, we ensure that every element aligns to create a cohesive, immersive story. A key example of this approach was our work for the Diriyah Heritage Exhibition at UNESCO, where we carefully mapped out the visitor’s journey to create a seamless narrative flow. By combining historical context with interactive design, we enabled visitors to engage with the culture and history of Saudi Arabia in a deeply personal way.
© 2030 DASH All Right Reserved
© 2030 DASH All Right Reserved
This experience reinforced my belief in the power of design to bridge cultures and create meaningful connections. Whether it’s crafting immersive brand experiences, shaping large-scale exhibitions, or developing compelling visual narratives, my goal remains the same—to push creative boundaries and deliver work that resonates on a profound level. With a keen eye for detail and a deep appreciation for cultural storytelling, I continue to seek projects that challenge conventions and inspire audiences worldwide.
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Client: UNESCO, Diriyah Gate Development Authority
Our Key Projects
Reflecting on the Impactful Projects We've Brought to Life Together
UNESCO Experience
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Founding Day Experience
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Client: Culture Ministry
Location: kingdom of Saudi Arabia
Location: Paris
Exhibition, Event, Experience Design
Derwaza Experience
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Client: Derwaza
Location: kingdom of Saudi Arabia
TOYOTA Experience
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Location: Dubai
Client: TOYOTA
Conceptualization is at the core of our work, shaping every project into a meaningful experience. From showcasing Saudi heritage in our UNESCO exhibition to launching the Toyota Crown, we craft concepts that engage and inspire. Beyond aesthetics, our designs invite audiences to connect, immersing them in stories that blend culture, history, and modernity.
What We Do
Innovation
Storytelling
Expression
Impact
Connection
Dialogue
Design
Aesthetics
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Advertising Campaign
Reflecting on the Impactful Projects We've Brought to Life Together
Client: FITINN
Location: Vienna, Austria
Client: Purple Camel
Location: Dubai, UAE
Client: Ashry Cosmetics
Location: UK
Client: Derwaza
Location: kingdom of Saudi Arabia
Client: UAE Culture Ministry
Location: UAE
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Product Design
Precision Formulated, Purposefully Designed.
SEF-Trophy Design
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SIDF-Trophy Design
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Boutique Group-Game Board
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Boutique Group-Coat Stand
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Tamara-Employee kit
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KAPSARC-Perfume Bottle
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TAHAKOM-Trophy Design
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Nera-Gamebourd Box
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Seven-Employee Kit
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SIDF-Incense Design
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SIDF-Shield Design
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These projects are copyrighted and owned by Thrr.
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Client: THRR
Interior Design
Transforming spaces with creativity, purpose, and meaningful design
THRR STUDIO
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FA7 UNIT
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Client: Culture Ministry
Location: kingdom of Saudi Arabia
Location: kingdom of Saudi Arabia
Impressed?
Let us cross paths - reach out and we’ll work on your next project together.