CASE NR.11
Location: Saudi Arabia
Product Design
Client: Nera
Partner : Thrr
Nera Gamebourd Box
Inspiration Behind the Design
Overview
This board game box was inspired by the art of classic card games and the culture of strategic play in professional settings. Designed specifically for employees of a company in Saudi Arabia, it merges tradition with modern workplace engagement, creating a unique, interactive experience.
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A Game Beyond Cards
This isn’t just a standard card game; it's an experience. The design reflects the importance of play in fostering creativity, team bonding, and mental agility, making it an essential addition to the workplace environment.
A Special Opening Moment
As soon as the box is opened, a face card is placed prominently on top. This deliberate design choice creates an element of exclusivity, immediately drawing attention and setting the tone for an engaging game session.
A Color Palette of Elegance
The perfume bottle offers a variety of color options, including black, gold, and silver. Each color represents a different facet of sophistication, allowing consumers to choose a bottle that resonates with their personal style. The versatility of these finishes ensures that the bottle can be a statement piece in any setting, whether displayed on a vanity or presented as a luxurious gift.
The Card Deck – The Heart of the Game
A beautifully designed deck of playing cards is at the core of this game box. The high-quality materials and elegant design reflect both tradition and sophistication, making each game session feel premium.
A Dedicated Playing Space
One of the standout features is the small mat, which serves as a dedicated space for playing. Inspired by the concept of a prayer mat, this soft playing surface enhances comfort and provides a refined gaming experience.
The Second Drawer – The Playing Arena
The second drawer contains the playing arena, a structured space that enhances the competitive and immersive nature of the game. This feature allows employees to engage more deeply in their play sessions.
Our expertise spans across
• Event Design & Production
• Exhibition & Experience Design
• Creative Campaigns & Product Launches
• Cultural Programming & Brand Storytelling
By merging art, technology, and strategy, we help brands create unforgettable moments that connect deeply with their audiences. If you’re looking to elevate your brand’s presence with a bold, immersive experience, let’s create something extraordinary together.
The project is copyrighted and owned by Thrr.
The First Drawer – The Deck Storage
To maintain an organized system, the first drawer is dedicated to holding the rest of the card deck. This ensures the cards remain protected and easy to access when needed.
The Third Drawer – The Mat Storage
The final drawer houses the mat, keeping it clean and protected when not in use. This thoughtful design ensures that every component has its place, making the game box both functional and aesthetically pleasing.
Why Work With Us?
Elevating this project exemplifies how we push the boundaries of experience design by transforming a simple unveiling into a multi-sensory journey. At our agency, we don’t just create events—we craft immersive brand experiences that blend storytelling, design, and technology.