CASE NR.12
Location: Saudi Arabia
Product Design
Client: Boutique Group
Partner : Thrr
Boutique Group Game Board
Inspiration Rooted in Saudi Heritage
Overview
Our design is deeply inspired by the rich heritage of Saudi Arabia, drawing on the timeless beauty of traditional patterns that have adorned royal palaces for generations. This mat pays homage to the artistry and cultural legacy of the region. The majestic architecture of Saudi royal palaces has been a guiding force behind our design. The intricate details and elegance found in these historical landmarks are reflected in the mat’s patterns, making it a piece that exudes regal sophistication.
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Traditional Patterns and Motifs
We have incorporated classic motifs that echo the ornate patterns seen in ancient Saudi palaces. These designs, often characterized by elaborate geometry and floral motifs, tell stories of a bygone era, connecting modern aesthetics with historical art. Every element of the mat is carefully crafted to ensure authenticity. By drawing inspiration from age-old designs used in royal settings, the mat becomes more than just a gaming accessory—it becomes a celebration of heritage and artistic mastery.
Elegant Contrast: Black & Gold
The color scheme features a striking combination of black and gold. The deep black serves as a backdrop that highlights the luxurious gold accents, creating a visual impact that is both sophisticated and timeless. Designed for gaming and card play, this mat transcends its functional purpose. Its royal-inspired patterns transform a simple game surface into a statement piece, adding a touch of elegance to leisure time in any setting.




Nurturing Heritage through Play
This mat isn’t just about the game—it’s about experiencing history. As guests play, they are invited to appreciate the cultural significance behind the design, fostering a deeper connection with Saudi traditions. Every pattern and motif has been meticulously chosen to represent the cultural legacy of Saudi Arabia. The design captures the essence of traditional craftsmanship, ensuring that each element reflects a piece of the kingdom's storied past.








Influence of Traditional Attire
The mat also draws inspiration from the intricate designs found in traditional Saudi attire. The detailed patterns reminiscent of the fabrics worn by both men and women are reimagined here, blending cultural identity with modern design. The luxurious feel of the mat is enhanced by its opulent design. The fusion of classic patterns with contemporary materials creates an aesthetic that is both timeless and modern, appealing to a diverse audience.
Our expertise spans across
• Event Design & Production
• Exhibition & Experience Design
• Creative Campaigns & Product Launches
• Cultural Programming & Brand Storytelling
By merging art, technology, and strategy, we help brands create unforgettable moments that connect deeply with their audiences. If you’re looking to elevate your brand’s presence with a bold, immersive experience, let’s create something extraordinary together.
The project is copyrighted and owned by Thrr.
A Modern Twist on Ancient Traditions
While the inspiration is rooted in ancient art and design, the mat is crafted with modern functionality in mind. It seamlessly bridges the gap between the old and the new, ensuring that heritage can be experienced in a contemporary context. Designed for prominent spaces such as transformed palaces and luxury hotels, the mat elevates any environment. Its rich, cultural narrative adds depth and character, making it a perfect accent in settings that value tradition and elegance.
Inspiring Guests through History
For guests in historic palaces-turned-hotels, this mat offers more than just a game surface—it’s a conversation starter. Each play session becomes an opportunity to explore and appreciate the heritage and artistry that inspired its creation. Our design philosophy revolves around merging art with practicality. This mat not only serves as a high-quality gaming surface but also as a piece of art that reflects the intricate beauty of Saudi cultural patterns.
Why Work With Us?
Elevating this project exemplifies how we push the boundaries of experience design by transforming a simple unveiling into a multi-sensory journey. At our agency, we don’t just create events—we craft immersive brand experiences that blend storytelling, design, and technology.