CASE NR.11

Location: Saudi Arabia

Product Design

Client: Boutique Group

Partner : Thrr

Boutique Group-Coat Stand

A Coat Tracker: A Fusion of Heritage and Functionality
Overview

The Coat Tracker is a unique and elegant coat stand designed specifically for boutiques and hotels, seamlessly blending functionality with rich cultural heritage. Inspired by the intricate patterns of the old palaces of Saudi Arabian kings, this product serves as both a practical storage solution and a stunning piece of art that enhances any space.

CONTACT US

The Essence of Saudi Heritage

Drawing from the architectural beauty of historic Saudi palaces, the Coat Tracker encapsulates the essence of the region's heritage. The ornate patterns and textures found in these royal structures have been meticulously translated into the design of the coat stand, allowing users to experience a piece of Saudi history in their modern environments.

Material Excellence: Bulky Wood Construction

Crafted from high-quality, bulky wood, the Coat Tracker boasts durability and sturdiness. This robust material not only provides stability for hanging coats and garments but also contributes to the overall aesthetic appeal of the product. The natural grain and texture of the wood create a warm and inviting atmosphere, reminiscent of the grandeur of royal palaces.

A Touch of Luxury: Gold Accents

At the pinnacle of the Coat Tracker, a striking gold sheet encircles the top point, adding a touch of luxury and sophistication. This gold accent reflects light beautifully, creating a sense of opulence that elevates the overall design. The combination of wood and gold seamlessly merges tradition with modern elegance, making it a statement piece in any boutique or hotel lobby.

Gradual Design: From Top to Bottom

The unique silhouette of the Coat Tracker features a gradual widening from the top to the bottom. This design not only enhances its visual appeal but also serves a functional purpose, providing ample space for hanging coats, bags, and accessories. The carefully crafted proportions ensure that the coat stand remains visually striking while being practical for everyday use.

Metal Touches: A Modern Twist

Incorporating metal touches throughout the design, the Coat Tracker embraces a contemporary aesthetic that complements its traditional roots. These metal elements add a layer of sophistication and durability, ensuring that the coat stand is not only beautiful but also built to withstand the rigors of daily use in busy environments.

Enhancing Guest Experience

By incorporating the Coat Tracker into their spaces, hotels and boutiques can enhance the guest experience significantly. The striking design serves as a conversation starter, allowing guests to appreciate the cultural significance and artistic value of the product. This attention to detail helps create a memorable atmosphere that leaves a lasting impression.


Our expertise spans across

• Event Design & Production

• Exhibition & Experience Design

• Creative Campaigns & Product Launches

• Cultural Programming & Brand Storytelling

By merging art, technology, and strategy, we help brands create unforgettable moments that connect deeply with their audiences. If you’re looking to elevate your brand’s presence with a bold, immersive experience, let’s create something extraordinary together.

The project is copyrighted and owned by Thrr.

Versatile Application: Perfect for Hotels and Boutiques

The Coat Tracker is designed to meet the needs of various settings, making it an ideal choice for both hotels and boutiques. In a hotel lobby, it provides guests with a convenient place to hang their coats and bags while adding a touch of elegance to the space. In boutiques, it serves as a stylish display for showcasing outerwear, enhancing the overall shopping experience.

Why Work With Us?

Elevating this project exemplifies how we push the boundaries of experience design by transforming a simple unveiling into a multi-sensory journey. At our agency, we don’t just create events—we craft immersive brand experiences that blend storytelling, design, and technology.