the campaign’s creative philosophy

Overview

The campaign paints a striking picture—an entire city where every person is covered in bandages, a clear representation of the widespread struggle with skin issues. From acne to dryness, scars to irritation, these problems are so common that people have become accustomed to covering them up instead of truly healing them. The city is a metaphor for the overwhelming presence of ineffective skincare solutions—products that merely conceal rather than cure.

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The Heritage of Saudi Arabia

Saudi Arabia boasts a vibrant cultural heritage deeply intertwined with its history and environment. The country is known for its diverse landscapes, traditional crafts, and unique wildlife. Our trophy design draws upon this heritage, infusing elements that reflect the spirit of the nation. By incorporating symbols of Saudi culture, we create a trophy that not only represents the artists but also serves as a testament to the country's artistic legacy.

The Lizard Tail: A Symbol of Adaptability

The lizard is a prominent figure in Saudi culture, often seen as a symbol of adaptability and resilience in the harsh desert environment. Its ability to thrive in extreme conditions resonates with the journeys of artists who overcome challenges to share their creative visions with the world. The lizard tail, in particular, symbolizes regeneration and transformation, making it an ideal motif for a trophy designed to honor artistic excellence.

A Gesture of Kindness: Sharing the Secret

The turning point in the campaign occurs when the protagonist encounters a struggling individual—a street vendor, a passerby, or a beggar asking for help. Instead of offering money or sympathy, the protagonist offers something far more valuable: a skincare product. This simple exchange speaks volumes. It suggests that what people truly need isn’t just relief but the right solution, a product that will liberate them from their endless cycle of concealment.

Inspiring Future Generations

By recognizing the accomplishments of artists through this unique trophy design, we aim to inspire future generations of creators and innovators. The trophy serves as a reminder that art knows no boundaries and that cultural heritage plays a vital role in shaping artistic expression. We hope to ignite a passion for creativity among young talents, encouraging them to embrace their cultural roots while exploring new artistic horizons.

A Tribute to Global Voices

This trophy is not just a recognition of individual achievements; it serves as a tribute to the collective voices of artists from around the globe. By blending the lizard tail design with the microphone, we acknowledge the diversity of artistic expression that exists across cultures. Each trophy awarded will represent the unique contributions of artists, celebrating the rich tapestry of global creativity.

A Lasting Legacy

Ultimately, the trophy design is more than just an award; it is a symbol of unity, resilience, and artistic excellence. By incorporating the heritage of Saudi Arabia and the symbolism of the lizard tail, we create a lasting legacy that honors the contributions of artists around the world. As these trophies are presented to deserving recipients, they will carry with them a story of inspiration, culture, and the power of creativity to connect us all.

Our expertise spans across

• Event Design & Production

• Exhibition & Experience Design

• Creative Campaigns & Product Launches

• Cultural Programming & Brand Storytelling

By merging art, technology, and strategy, we help brands create unforgettable moments that connect deeply with their audiences. If you’re looking to elevate your brand’s presence with a bold, immersive experience, let’s create something extraordinary together.

The project is copyrighted and owned by Bykaya.

The Event Experience

The trophy will be unveiled at a prestigious event that highlights the artistic achievements of the nominated artists. The event itself will be a celebration of culture and creativity, drawing inspiration from the heritage of Saudi Arabia. Attendees will experience a fusion of traditional and contemporary elements, reinforcing the importance of honoring artistic excellence within a culturally rich context.

Why Work With Us?

Elevating this project exemplifies how we push the boundaries of experience design by transforming a simple unveiling into a multi-sensory journey. At our agency, we don’t just create events—we craft immersive brand experiences that blend storytelling, design, and technology.