CASE NR.10
Location: Saudi Arabia
Product Design
Client: Saudi Esports Federation
Partner : Thrr
SIDF Trophy Design
A Timeless Tribute: The 50th Anniversary Trophy Design
Overview
The campaign paints a striking picture—an entire city where every person is covered in bandages, a clear representation of the widespread struggle with skin issues. From acne to dryness, scars to irritation, these problems are so common that people have become accustomed to covering them up instead of truly healing them. The city is a metaphor for the overwhelming presence of ineffective skincare solutions—products that merely conceal rather than cure.
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The Significance of 50
Fifty years represent half a century of dedication, innovation, and success. This number is not just a marker of time but a symbol of resilience and commitment to excellence. Our trophy design takes inspiration from the strength and endurance required to sustain success for five decades, ensuring that the final piece is both visually striking and deeply symbolic.
Merging Symbolism with Elegance
The trophy design seamlessly integrates the number "50" in a refined and sophisticated way. Rather than simply displaying the digits, we transformed them into a flowing, sculptural form that represents continuity and progress. The curves and structure of the number embody the company’s dynamic nature, showcasing a blend of tradition and forward-thinking innovation.




The Power of Gold
Gold has long been associated with prestige, success, and durability. By using gold-colored metal, we emphasized the company’s achievements while ensuring that the trophy radiates elegance and luxury. The reflective surface of the gold enhances the depth of the design, making it a truly prestigious award that captures the essence of a golden anniversary.
Craftsmanship and Attention to Detail
Every detail in the trophy was meticulously designed to reflect quality and sophistication. The smooth metallic finish, carefully refined edges, and balanced proportions ensure that the trophy stands as a masterpiece of craftsmanship. This level of detail reinforces the idea that excellence is achieved through precision, just as the company has done over the past 50 years.
A Tribute to Global Voices
This trophy is not just a recognition of individual achievements; it serves as a tribute to the collective voices of artists from around the globe. By blending the lizard tail design with the microphone, we acknowledge the diversity of artistic expression that exists across cultures. Each trophy awarded will represent the unique contributions of artists, celebrating the rich tapestry of global creativity.
A Design That Embodies Legacy
The trophy is not just an object; it is a statement of legacy. The intertwined elements within the number "50" represent the interconnected efforts of employees, leaders, and visionaries who have contributed to the company’s journey. It tells the story of past accomplishments while standing as a beacon of inspiration for the future.
Our expertise spans across
• Event Design & Production
• Exhibition & Experience Design
• Creative Campaigns & Product Launches
• Cultural Programming & Brand Storytelling
By merging art, technology, and strategy, we help brands create unforgettable moments that connect deeply with their audiences. If you’re looking to elevate your brand’s presence with a bold, immersive experience, let’s create something extraordinary together.
The project is copyrighted and owned by Thrr.
The Event Experience
The trophy will be unveiled at a prestigious event that highlights the artistic achievements of the nominated artists. The event itself will be a celebration of culture and creativity, drawing inspiration from the heritage of Saudi Arabia. Attendees will experience a fusion of traditional and contemporary elements, reinforcing the importance of honoring artistic excellence within a culturally rich context.
Why Work With Us?
Elevating this project exemplifies how we push the boundaries of experience design by transforming a simple unveiling into a multi-sensory journey. At our agency, we don’t just create events—we craft immersive brand experiences that blend storytelling, design, and technology.