A Vision Rooted in Entertainment and Innovation

Overview

The entertainment sector thrives on experiences—moments that captivate, engage, and create lasting memories. When Seven, the leading entertainment company in Saudi Arabia, sought to craft a welcome kit for its employees and partners, our design approach was clear: the kit had to be more than just a collection of items; it needed to be an experience in itself. Every element inside the box had to reflect Seven’s ambitious vision for the entertainment landscape in Saudi Arabia. Our goal was to create an immersive, thoughtfully curated package that exuded excitement, creativity, and innovation.

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A Welcome Mat Unlike Any Other

The heart of the welcome kit is the welcome mat, but this is no ordinary mat. It serves as a graphical representation of Seven’s expansive project plan, showcasing the locations of its entertainment developments across Saudi Arabia. By stepping onto this mat, recipients symbolically enter the world of Seven—an invitation to become part of the grand vision of transforming the nation’s entertainment sector. The mat functions as a metaphor for stepping into a future of endless possibilities, mirroring Seven’s commitment to redefining leisure and recreation in the region.

A Box That Unfolds a Story

Beyond the welcome mat, the box itself is designed with meticulous attention to detail. We envisioned it as a vest-like structure, encapsulating the feeling of being part of an exclusive and dynamic entertainment movement. The unboxing experience is interactive and intuitive, leading the recipient through layers of discovery. Every item within the kit serves a distinct purpose, reinforcing Seven’s mission of blending entertainment with lifestyle.

A Kit That Enhances the Entertainment Culture

The holistic design of the kit ensures that every element aligns with the entertainment industry’s core values—engagement, creativity, and enjoyment. It’s a statement that Seven’s brand is not just about business but about shaping experiences that people will cherish and remember.

Blending Tradition with Futuristic Elements

Saudi Arabia’s entertainment industry is experiencing a renaissance, and this kit symbolizes that transformation. By balancing cultural heritage with modern entertainment, we ensured that the kit represents not just Seven’s present but also its aspirations for the future.

Our expertise spans across

• Event Design & Production

• Exhibition & Experience Design

• Creative Campaigns & Product Launches

• Cultural Programming & Brand Storytelling

By merging art, technology, and strategy, we help brands create unforgettable moments that connect deeply with their audiences. If you’re looking to elevate your brand’s presence with a bold, immersive experience, let’s create something extraordinary together.

The project is copyrighted and owned by Thrr.

Designed for Impact and Utility

Each component was chosen with a purpose, ensuring that the kit is not only aesthetically pleasing but also highly functional. Whether at work, during events, or in casual moments, the items within the box remain useful and meaningful, reinforcing the brand’s presence in the recipient’s daily life.

The Emotional Connection: More Than Just a Gift

Beyond its practical elements, this kit is about creating an emotional bond. It conveys a sense of belonging, excitement, and pride in being part of Seven’s journey. By carefully curating each item, we crafted a package that recipients will treasure and use, deepening their connection to the brand.

Why Work With Us?

Elevating this project exemplifies how we push the boundaries of experience design by transforming a simple unveiling into a multi-sensory journey. At our agency, we don’t just create events—we craft immersive brand experiences that blend storytelling, design, and technology.