UNESCO Experience

CASE NR.1

Location: Paris, France

Event, Experience Design- Cultural Programming

Client: UNESCO - Diriyah Gate Development Authority

Partner: Backyard Symphony

Bringing the Past to Life
we specialize in crafting unforgettable experiences that blend event design, experience design, and cultural programming. Our latest project, hosted at the UNESCO Headquarters in Paris, was a remarkable journey through time, allowing VIP guests, including princesses, ministers, ambassadors, and dignitaries from around the world to step into the heart of Saudi Arabia’s heritage.
A Sensory Voyage to Diriyah: The Birthplace of Saudi Arabia Diriyah, the first capital of the Saudi state, is a place where history is woven into the very fabric of its streets. Our team meticulously recreated the atmosphere of old Diriyah, bringing to life its ancient alleys, bustling markets, and storied architecture.
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Sound: Carefully curated audio elements—**the echo of footsteps in old souks, distant conversations in Arabic, the creaking of wooden gates, and the soft rustling of the wind against mud-brick walls**—immersed guests in the living history of Diriyah.

visitors didn’t just witness history—they felt, smelled, and touched it. - Sight: Guests were transported through breathtaking installations that mirrored the old streets, traditional homes, and historic gates of Diriyah. Every detail, from textures to lighting, was carefully curated to evoke the past. - Touch: Authentic materials such as aged wood, textured mud walls, and handcrafted artifacts allowed visitors to feel the legacy of Saudi craftsmanship. - Smell: One of the most profound elements was an exclusive gift—a bottle encapsulating the scent of Diriyah, a fragrance composed of aged wood, weathered stone, traditional kitchen spices, and the essence of historic homes. This perfume evoked memories of a time when life moved at a different pace, and every street carried the scent of tradition.

Multi-sensory approach

This project was more than an event—it was a curated experience designed to bridge the past and present. By integrating elements of art, history, and storytelling, we created a space where cultural heritage was not just observed but actively lived. Our work at UNESCO was a testament to our team's innovative approach to cultural programming, ensuring that history is not forgotten but reimagined for modern audiences.

Elevating Cultural Programming for Global Audiences

Why Work With Us?

Our expertise lies in delivering high-caliber creative experiences for elite clients, from government institutions to global organizations. With a deep understanding of heritage, design, and immersive storytelling, we craft experiences that leave a lasting impact. If you’re looking to transform cultural narratives into unforgettable journeys, let’s collaborate.