Unveiling Chair Iconic Area: A Symbol of the Future

Concept: The Cultural Ministry’s Founding Day Celebration Tent

Overview

Derwaza, meaning “door” in Saudi Arabian culture, is more than just an exhibition—it is a symbolic gateway into the future of furniture design. As the first furniture author exhibition in Saudi Arabia, Derwaza is a bold statement of heritage, innovation, and artistic expression. Designed with a unique conceptual approach, the exhibition immerses visitors in an evocative experience that blends tradition with modernity. Through the interplay of doors, mirrors, light, fabric, and aluminum, the exhibition transforms furniture into a medium of storytelling, unveiling narratives of cultural identity, technological progress, and the limitless possibilities of design.

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Reception: A Prelude to Discovery

Cultural Inspiration: Honoring the Past, Embracing the Future At its core

Derwaza is deeply rooted in Saudi Arabian heritage. The door—a central element of traditional Arabian architecture—represents both physical and metaphorical passageways, symbolizing transition, discovery, and revelation. In ancient times, doors signified protection and identity, handcrafted with intricate details that reflected the cultural and artistic richness of the region. In Derwaza, doors take on a new role as gateways to contemporary expression. As visitors walk through the exhibition, they encounter stacked doors partially buried in sand—an artistic representation of history merging with the present. This powerful imagery pays homage to the desert landscape, where time erodes the past while giving rise to new forms. By embedding mirrors within these doors, the installation invites reflection—both literal and metaphorical—urging visitors to see themselves within the evolving narrative of design.

The Play of Light

Hidden Illumination and Transformation One of the most captivating elements of Derwaza is its masterful use of light and projection art. The exhibition features hidden lighting embedded within layers of fabric, creating an ethereal ambiance that continuously shifts and transforms. The light is dynamic and changeable, allowing for endless variations in how the space is perceived. This ever-evolving atmosphere embodies the idea that design is not static—it adapts, grows, and takes on new meanings depending on perspective and interpretation. The projectors further enhance this immersive experience, casting intricate patterns and movements across the space. This interplay between shadow and illumination reflects the contrast between tradition and innovation, reinforcing the exhibition’s overarching theme: unveiling the unseen, revealing the future of design.

The Hospitality Majlis

The Unveiling Chair

A Symbol of the Future At the heart of the exhibition, in the first lobby, stands the Aluminum Chair, a striking centerpiece that encapsulates the essence of Derwaza. This chair, sculpted from engraved aluminum planks, appears as if it is being unveiled—a metaphor for the unfolding of the future. The choice of aluminum, a material associated with strength, modernity, and adaptability, signifies progress and the limitless possibilities of furniture design. The concept of unveiling is integral to the exhibition. Just as the layers of aluminum partially obscure and reveal the chair, the exhibition itself invites visitors to peel back layers of meaning, challenging perceptions of what furniture can be. It is not merely an object of function but a piece of art, history, and futuristic vision intertwined.

Hospitality Area: A Space for Engagement and Connection

Experiencing Derwaza

A Multi-Sensory Exploration Derwaza is more than an exhibition—it is an experience. As visitors journey through the space, they encounter a fusion of textures, reflections, and movements, creating an environment where design is felt rather than simply observed. The corridors lined with doors, the interplay of sand and structure, the glowing fabrics, and the dynamic projections work together to blur the boundaries between physical and digital art, between tradition and contemporary vision. Each element has been meticulously curated to provoke thought and emotion, encouraging visitors to rethink their relationship with furniture and space. The exhibition does not just showcase objects—it tells stories, ignites curiosity, and redefines what design means in the modern world.

Why Work With Us?

At our core, we are not just designers—we are creators of experiences. As a multidisciplinary creative agency, we specialize in event design, exhibition design, creative campaigns, product design, and cultural programming. Our work goes beyond aesthetics; we craft immersive narratives that bring spaces, brands, and ideas to life.

What We Offer

Innovative Design Thinking: We approach every project with a fresh perspective, blending strategy, art, and technology. Holistic Experience Design: From exhibitions to cultural programs, we create meaningful interactions that leave a lasting impact. Bespoke Creative Solutions: Every project is unique, and we tailor our work to align with bold, forward-thinking clients. Seamless Integration of Art & Technology: We harness cutting-edge tools to push the boundaries of what’s possible.

Join Us on a Journey of Creativity Collaboration with us is not just about a single project—it’s about building a vision together. We thrive on transforming concepts into reality, designing experiences that resonate with audiences, challenge conventions, and shape cultural conversations. Whether it’s a large-scale exhibition, a product launch, or a bold creative campaign, we are dedicated to making it extraordinary. Step into the world of bold ideas, groundbreaking design, and unforgettable experiences. Let’s create something remarkable together.

The Derwaza project is copyrighted and owned by byKaya Agency.

Entrance: Walking Through the Past and Future