Founding Day Experience

CASE NR.2

Location: kingdom of Saudi Arabia

Exhibition, Event, Experience Design

Client: Culture Ministry

Partner: AT HUJRA

Elevation of the Main Entrance

Exploring Saudi Arabia’s Legacy Through Innovation

While the Founding Day tent celebrates deep-rooted traditions, it will also demonstrate how Saudi culture continues to evolve. Interactive digital exhibits will showcase the Kingdom’s journey from its early days to its modern achievements, illustrating the balance between honoring the past and embracing the future. Augmented reality experiences will offer visitors a chance to explore historical sites in a new way, while interactive storytelling will allow them to engage with Saudi history like never before.

A Gathering of Community and Reflection

More than just an exhibition, the tent will serve as a space for connection, where people from all walks of life can come together to reflect on Saudi Arabia’s journey. Visitors will be encouraged to share their thoughts, personal histories, and aspirations for the nation’s future. Comfortable gathering areas will provide a place for discussion, fostering a spirit of unity and shared appreciation for the Kingdom’s past, present, and future.

Through these immersive experiences, the Cultural Ministry’s Founding Day Celebration Tent will not only highlight the richness of Saudi heritage but also inspire a renewed sense of national pride and cultural appreciation for generations to come.

Central Performance Arena

Tastes and Aromas of Saudi Hospitality

Cultural exploration is not complete without the flavors that define a nation. The tent will offer guests the opportunity to experience Saudi cuisine through a curated selection of traditional dishes and beverages. Visitors will be able to taste authentic recipes while learning about the origins and significance of various foods. The warm aroma of Arabic coffee and freshly baked dates will create a welcoming atmosphere, emphasizing the Kingdom’s long-standing traditions of hospitality and generosity.

Traditional Attire and Symbolism

To further immerse visitors in the experience, the tent will showcase Saudi Arabia’s traditional attire, highlighting the distinct garments worn across different regions. Guests will have the chance to explore the symbolism behind embroidered cloaks, headpieces, and intricate designs that represent tribal affiliations, cultural pride, and historical influences. A special area will allow attendees to dress in traditional clothing and capture moments that celebrate their connection to the Kingdom’s heritage.

Hands-on Cultural Experiences

A major attraction of the Founding Day tent will be its hands-on experiences that allow guests to participate in the traditions that define Saudi identity. Visitors will engage in activities such as Arabic calligraphy, traditional crafts, and storytelling sessions that share wisdom passed down through generations. These experiences will not only educate but also foster a sense of personal connection to Saudi heritage. Children will be able to participate in interactive games and storytelling corners designed to introduce them to the values, customs, and legends that have shaped the Kingdom.

Concept: The Cultural Ministry’s Founding Day Celebration Tent

Overview

To honor the founding of Saudi Arabia, a grand cultural tent will be set up in various cities, offering an immersive journey through the Kingdom’s rich heritage. This space will serve as a gateway to history, tradition, and national pride, inviting visitors to engage with Saudi Arabia’s story in an interactive and meaningful way. By blending historical narratives with modern storytelling techniques, the experience will create a bridge between the past and the present, fostering a deeper appreciation for the Kingdom’s roots.

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The Hospitality Majlis

  • Design & Experience

    • Exterior Inspiration:

      • The tent’s form draws from Bedouin tents, symbolizing Saudi Arabia’s nomadic roots while integrating modern elements for a striking visual presence.

    • Interior Ambiance:

      • Multiple layers of fabric showcase desert landscapes, mountains, and historical motifs.

      • Dynamic lighting and projections transform the space periodically, ensuring a fresh experience throughout the visit.

    • Interactive Zones:

      • Children’s Corner: A dedicated play area with educational and interactive activities.

      • Live Art & Performances: Showcasing calligraphy, poetry, and traditional music.

      • Hospitality & Culinary Experience: Authentic Saudi coffee and delicacies served in a Majlis-style setting.

      • Storytelling Zone: Elders share historical narratives, bringing the past to life.


Storyteller’s Corner & Hospitality Entrance

Children’s Play corner

Visual & Technological Enhancements
  • Projection Mapping: Creates evolving landscapes and historical scenes inside the tent.

  • Augmented Reality (AR): Visitors can scan sections to unlock digital stories and interactive elements.

  • Soundscapes: Ambient desert sounds, traditional instruments, and narrated history add depth to the experience.


Experience Impact & Cultural Significance

  • This initiative will:
    Strengthen national pride and cultural awareness.

  • Offer an engaging, educational experience for all ages.

  • Use innovation to make heritage more accessible and interactive.

  • Foster community connections through storytelling and shared traditions.

Elevation of the Main Entrance